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[Video] Should My Small Business Start Blogging?

Knowing how to answer that question will make you a better business owner -- overnight. I'm going to give you the tools here as to how I would answer that question in just a couple of minutes of research. But first, let’s brush up on a few basics.

I get these questions all the time: “Should I be blogging?” “Will blogging help my SEO?” “Is that something I should be investing in?”

I'll cut to the chase: probably not (wincing, waiting for the internet to strike me down).

Disclaimer: The intended audience here is your average, busy, local business owner. 

But don’t stop reading here! 🙂

The better question is: How can I know if I should be blogging or not?

Knowing how to answer that question will make you a better business owner -- overnight. 

I'm going to give you the tools here as to how I would answer that question in just a couple of minutes of research. But first, let’s brush up on a few basics. Scroll down if you already know this. 

What is a blog? 

Blog Sample

A blog is just a page of a website that has some neat code elements that make it really useful for "publishing" content. It can easily be added to feeds...etc. Blogging is regarded as a staple for improving SEO results. More info here if you need more details on a typical blog structure. 

But, truly, a blog is like any other web page that can rank. Its content is indexed and weighed for its value by Google. There's very little other "magic" to a blog post than that.

happy asian seo manager showing yes gesture and looking at laptop with illustration

How do blogs actually help SEO?

The ONLY way that blogging (typically) helps your SEO is in one of four ways:

  • One: It ranks for keywords in traffic-relevant positions in Google. People search those keywords on Google and find your content, therefore bringing your website traffic.
  • Two: The post is promoted on another website. Typically, we call this a “backlink” -- aka, a link on someone else’s site back to yours. These are still very important for SEO and build your site’s “Authority” or “Page Rank” or “Link Equity”. It goes by many names.  This “Authority” is what Google uses to place trust in your site's content, even if it’s not as high-quality as someone else’s website.
  • Three: It gets traffic from other sites. The blog is interesting and it sends traffic from places with people -- even though the link to your blog isn’t driving any ranking authority. Posts on social media sites most often fall into this category. You might call them “social signals”, but they do little to raise your website’s “Authority” in the traditional backlink sense. The key value is the traffic. Traffic is natural and natural is good.

  • Four: It assists the total content/keyword volume of your website. Indirectly, blogs give you an option, sometimes by sheer luck, to broaden out the number of keywords that Google can rank your website for. Some of these will find their way into high rankings on Google that can send some unexpected traffic. This is the classic use and method of blogs for SEO value. 

The problem with most blogs is that they don’t accomplish any of these things -- mostly because most bloggers don’t understand how to write for SEO. (I totally understand that others will be able to point out some other ways that blogs can be helpful for SEO, as this isn’t the depth of this blog -- I’m focusing on the surface of this topic on purpose.)

So, should you start blogging? 

Let’s take a look at how I would answer this question for my own business or niche. We need to start by answering a couple of questions: 

  • One: Are your competitors blogging?
Click Here to Find Out (or watch the video below)
  • Two: Are your blogs written in a way that will target keywords and get traffic for your website?
  • Three: Will your blogs get backlinks to it?
  • Four: Have you completed most other basic SEO tasks for your site? (Adding Meta Titles and Meta Descriptions, for example). 

Chances are that you probably answered “No” to at least two of the questions above. 

If that’s the case, then no, you probably shouldn’t spend your time/money blogging  --- FOR SEO REASONS. For some better ideas on what to do, skip down to “Instead, you could:” at the bottom. 

That said, there are some awesome reasons you should start blogging for non-SEO reasons:

  • Do you have value to add to the marketplace? 
  • Do you have an existing audience that will benefit from it? 
  • Would including content on your site build your expertise or diminish it? 
  • Are you creating content for other channels? (Podcasts, Youtube) These are really easy to transcribe and upload as blog content on the cheap.  

If you answered “yes” to any of those questions -- you absolutely can start blogging -- but it’s probably not the fastest or best way to grow your SEO. 

Instead, you could: 

  • Roll through your website and make sure your keywords are in your meta titles and meta descriptions. 
  • Comment on blogs within your industry -- anything you find interesting in your niche. When you comment, leave a backlink/hyperlink from their site to yours. (This isn’t nearly as effective as before -- but for most beginners, it represents 5 -10 minutes of work per link and it’s crazy natural when it’s legit and not spammed or done quickly -- aka leaving 100 comments on 100 blogs in 3 days). 
  • Email a friend or family member and ask them to possibly link to your site from theirs, preferably in the footer of their site or their homepage, if possible.

Thanks for reading, I hope this helps! 

- Tyler Krause, Owner of Conversion First Marketing

Tyler Krause

Hello! I’m Tyler, the Founder of Conversion First Marketing and creator of the SEO FIRST Website Design Process. For the last 6 years, I’ve been busy helping business owners maximize their online leads through a smart mix of SEO, Web Design and Conversion Rate Optimization. If you think I can help you or your business, you should Connect! That said, I’ve been told I overuse emoji’s. Ye be warned :).

Blogging,  SEO

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Google Rating
5.0
Conversion First Marketing
Conversion First Marketing
5.0
Katie Russell
Katie Russell
13:31 29 Nov 18
I had such a phenomenal experience with Conversion First Marketing. The attention to detail and quality of their work was exceptional and my customer experience was wonderful. My site is now gorgeous and better SEO ranked. Thanks Conversion First Marketing!
Kim McKeeman
Kim McKeeman
15:21 01 Dec 18
Our team had a wonderful experience with Tyler and his team at Conversion First Marketing. It was evident from the start that they had a plan and proven process in order to get traction on our website redesign and meet their goal date for our launch. Their communication was proactive and predictive. It wasn't just the end result, but the process, that made our experience so great. We’re still early in regard to the SEO work but are excited to see where their work takes us in Google results.
Caroline Schmid
Caroline Schmid
16:41 21 Jan 19
Conversion First Marketing helped our company redesign our website as well as optimize it for SEO. From start to finish with the website build process, we had a great experience. CFM's team members were very responsive and enabled us to complete our redesign in just over 60 days. Our account lead, Katie, also made the process very easy and predictive for our team so we constantly knew what to expect as well as what stage our website was in. We've already referred CFM to other companies and clients!
Jan Williams
Jan Williams
19:09 26 Jan 19
We recently completed our new website with Tyler and the crew at Conversion First Marketing, and are thrilled with the results!! Our website now looks just the way we want it to, and our SEO has vastly improved our prior ranking. We highly recommend CFM to anyone needing improved SEO, a better website, or both!!! Kristi Cleary,JW School of Music & Theatre
Noelle Blessey
Noelle Blessey
21:31 11 Mar 19
I have been extremely pleased with the work that Conversion First has done for me. We started with a complete overhaul/redesign of my website which I'm thrilled with. I am also using their SEO services and seeing results quickly. Big thanks to Tyler and team!
Janet LaRose
Janet LaRose
20:51 14 Mar 19
The entire team at Conversion First Marketing were wonderful to work with. They designed our new web site and we couldn't be more satisfied. They are very knowledgeable and professional and did exactly what they promised. I would highly recommend them to any business.
Tiffany Jorgenson
Tiffany Jorgenson
01:40 30 Mar 19
So incredibly grateful for this team!! This is my second website build and I LOVE it and Tyler and his team have consistently kept me on the first page of Google since the beginning of my practice 4 years ago with their SEO services! I plan on using Tyler and Conversion First for as long as they will let me! Thank you guys for being so helpful and patient with me and my team! I look forward to many more years of working together!
Joseph Clark
Joseph Clark
16:55 02 Apr 19
I have been so pleased with everyone at Conversion First Marketing. The process from the very beginning has been easy and understandable. I look forward to a long term working relationship with them.
Ben Smith
Ben Smith
17:47 26 Apr 19
Conversion First Marketing is top notch on quality service and implementation! Tyler and his professional staff are not only gifted in their art but also very patient and understanding. Friendly reminders of the tasks I needed to accomplish in order for them to accomplish their work were appreciated. CFM was and still demonstrate they are all about helping me be successful. Contact them now to get started!
Kim Carthen
Kim Carthen
16:13 15 Mar 19
Thank you so much for helping us with our new website! We love the result and was a smooth process throughout! We would highly recommend working the Conversion First for any of your website needs!
Jesse Lunceford-Levesque
Jesse Lunceford-Levesque
18:15 10 May 19
What a company to work with! I know little to none about how websites work. One impressive aspect is that Conversion First isn't the type of company to take advantage of that. Instead they worked with me every step of the way to make sure I understood what was going on. They didn't try to up sell me. Complete transparency. Oh! Did I also mention that they gave me a better website at a lower cost? They didn't sacrifice quality at all. Really above and beyond company.
Military Systems Group
Military Systems Group
22:00 21 Jun 19
Conversion First was committed to my deadlines and they met them! Katie, Erin, Jennifer and the whole team had a detailed plan that they stuck to, and to which they guided me. They built me a great site and they continue to support the site with a focus on making me happy and meeting my timelines.
Melissa Burton
Melissa Burton
19:56 25 Jun 19
Conversion First Marketing has been fabulous to work with. Katie and Erin have been so helpful and responsive throughout this process. My website looks incredibly professional and it is easy to navigate. The best part of the process is knowing I now have a team to work with as my site and content evolve with my practice!
Warner Chavez
Warner Chavez
17:16 21 Aug 19
Couldn't be more pleased with the service provided by the team at Conversion First. They were very accommodating to our needs and schedule and provided us with an outstanding result!
Preston Personal
Preston Personal
23:20 13 Nov 19
Great staff, very knowledgeable. They got my site up and running and took that stress off of my shoulders.
Anderson Builders LLC Columbia TN
Anderson Builders LLC Columbia TN
15:08 28 Dec 19
The team at Conversion First Marketing were great to deal with. They took my old site and updated it. It looks great!
Kelly Beasley
Kelly Beasley
19:46 15 Nov 19
Conversion First gave me 100% on all aspects of revamping our website. The web designers were creative not only on the layout, but the content generation. They have been a critical part to our community's success, and I couldn't recommend someone more highly for a web design or redesign!
Justis K
Justis K
17:27 22 Jan 20
Conversion First Marketing (CFM) has completed 4 projects for me. Site design and functionality are both excellent and professional. What matters more is the findability, clients must be able to find the site when in need. This is where CFM excels. Tyler, Erin, Jennifer, Erick and the rest of the team are SEO gurus. One of our businesses currently enjoys a 10% conversion rate. We’re tracking all site traffic and activity including how a potential client contacts us. These metrics prove the effectiveness of CFM’s process. If you are looking to cast a wide yet specific net that will capture potential clients that will convert into communication, look no further. CFM is effective.
Micah Padgett
Micah Padgett
23:47 22 Feb 20
Thanks to the entire CFM team for a phenomenal website, for enlarging my vision of what a small business website can be, for the streamlined content upload process, for social media integration and for continuing to work on boosting my SEO! Expectations exceeded!
Ricky Thompson
Ricky Thompson
21:03 20 Nov 19
Thanks for the outstanding job on our website. It was a please working with you.
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